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Doña Juana was born May 8, 1950. Her parents were involved in mezcal production on her father's side. In those days, entire families were dedicated to mezcal production and agave planting. Unfortunately, her father passed away at a very young age, and she became responsible for commercializing her family’s mezcal, familiarizing herself with each stage of mezcal production. Doña Juana’s late husband, Don Serafín, founded our distillery in 1960. Initially owned by a relative, Don Serafín worked as a sharecropper at just 17 years old, later acquiring it for himself. It started like many other palenques of the time: Without a roof and with very little infrastructure. The planting of our first agaves did not take long, happening around 2-3 years later. After his passing, Doña Juana took control of all aspects of the operation, from planting to distillation, formulating our mezcal with the precise methods used since its inception. In the words of Doña Juana: “Con esfuerzo, dedicación y disciplina se puede alcanzar cualquier objetivo, no importa que tan alto sea,” or, “With effort, dedication, and discipline, any goal can be achieved, no matter how high it may be.”